Did you know, customers spend on average 109 seconds looking at a menu? In many cases, menus are overlooked and underestimated on their potential impact that they can have on your business. A menu is what introduces your specialty to the customer if they’re not pleased with the first impression, you could be losing customers. Here at Electro Freeze of Norcal, we can help conceptualize and design your menu. Here are 7 simple but important tips to take your menu to the next lev

Overrun is the term for the percent of expansion of ice cream achieved from the amount of air incorporated into the product during the freezing process. An overrun of 50% means that it has expanded 50% (for example: one gallon of mix will make one and a half gallons of finished product). “Gravity” fed units typically yield on average about 35% overrun. “Pressurized” units can yield 65% overrun or greater. For best quality and appearance of soft serve a 50-60% overrun is the m

The NRA National Restaurant Association (NRA) show hosts a spirited four-day event beginning on Saturday May 20th, 2017 and running through Tuesday the 23rd - All happening at the McCormick Place Convention Center in Chicago. This event showcases products including bakery items, kitchen tools, table ware, flatware, crockery, food service technology, catering paraphernalia, sustainable products, commercial equipment and more! Network with over 1800 exhibitors in the hotel, res

Get creative with smoothies, frozen cappuccinos, frozen “Arnold Palmers” and tea blends, frozen wine, frozen margaritas, daiquiris and spike